Scope of export of handicraft goods from villages

India is a diversified country and has rich heritage. Indian artisans and craftsmen are also well known for their products. Handmade or handicraft goods are in demand among the people. Handicraft goods if made neatly have more value then the machine made goods as the art and creativity of the person is visible on the same. There are lot of small scale and village industries which are located in India. These industries encourage the production of various handicraft products. These products include making cane basket, bags out of shells, jute, statues, zari products, imitation jewellery, bamboo products, paintings and special handmade frames and many other products. These products are not only in demand in India but also are in demand in other countries as well. Handicraft industry is one of the prime or most important sectors for most of the villages of India. Valued at around $100 billion, this industry has lot of external demand. As per 2012, the industry’s share in the exports of India is just 1.5%; however, there is a lot of scope to increase the share.

Indian handicrafts are popular among the masses and there are people in foreign countries who appreciate the talent and creativity of Indian handicraft. Owning a handicraft product is a matter of pride for the consumers. With the growing economy, additional income and more disposable income at hand, people in foreign countries are now willing to spend on luxury products; one of them includes handicraft products from Indian villages.

The government of India too supports the export of handicraft products from villages of India. Indian government has chalked out various export promotion schemes to promote the handicraft industry in India. Export promotion council for handicrafts was set up in 1986 aims to promote the village and handicraft industries of India. The main objectives of this council include providing assistance in terms of technology up gradation, exploring overseas market, product improvement and any other assistance related to promoting handicrafts required by the artisans.

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