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Village Industries Play an Important Role in Eradicating Unemployment

At a time when our country was plagued by unemployment problem, village industries came a long way in solving the problem to a great extent by creating employment among rural people, engaging them in various manufacturing activities. State Governments have also played a significant role in helping for the promotion of the manufacturing units and inspiring villagers to engage themselves in those activities by offering them incentives and welfare benefits.

Benefits of village Industries

There are many positive aspects of village industries which can be mentioned as follows:

  • Solving to a great extent the unemployment problem and restricting the migration of rural people to urban areas
  • By reducing the total dependence of the villagers upon agriculture
  • Through promoting creativity and arts while unearthing promising talents from the rural areas
  • Maintaining the quality of products so that they are of international standards and thereby increasing exports
  • By avoiding the clutches of money lenders who had always tried to exploit the poor people of rural areas
  • Building self confidence and enhancing the growth of self inspiration

Products

Among the main produce of the village industries are textile, processed food items, leather goods and condiments and spices. The textile products namely khadi and silk are some items that have earned international fame for their quality and durability. Footwear, bags and other fancy items made of quality leather have drawn attention to customers in India as well as abroad. Urban citizens have a great favor for spices, jams, pickles and other condiments which are made of organic ingredients and are approved as per health standards. Handicrafts produced by the village industries find their way to millions of homes in urban cities as well as to other countries.

Marketing

In order to showcase the efficiency, purpose and significant contribution towards Indian economy, the products of these village industries need to be marketed in the proper direction. While Governments have come forward in helping those engaged in the cottage industries through offering them insurance and other protections, some private marketing agencies have a lot of contribution towards promoting these products. There has been a constant endeavor by these marketing agencies to follow a bottom line marketing policy through promoting eco friendly products while incorporating sustainability in the process. It is through purposeful promotion of village produce that artisans in rural areas are becoming motivated and inspired to enhance the quality of products, which enables them to compete with others in the national and international niche.

 

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